

Data can provide valuable insights about your business to help you understand what’s working and where you may need to take additional steps to improve. In the hospitality business, data can uncover trends in travel and occupancy, where guests are most likely to spend money, and even what services and products they value most. On top of that, you can look to data and reporting to guide your revenue management and pricing strategy, what types of guests you’re attracting and if guests are canceling or not showing up.
At Mews, we know that data and reporting can be confusing, which is why we created something we call Data Snaps. These are quick snapshots of important industry trends that can help you figure out what data to look at and how you compare with the rest of the industry.
These include: occupancy, RevPAR and ADR, online check-in rates and other spaces that guests want to reserve. You can download a copy of the report here.
You can use the Mews customer profiles report to see an overview of your customer profiles, check that your customer profiles are 100% complete, generate a birthday report and merge customer profiles and use the information for personalized communications with guests about loyalty programs and offers.
The Aging Balance Report gives you a quick way to see what invoices are overdue. That report can tell you who has not paid and can help your accounting team figure out who they should be contacting – and can also give your sales team important information to guide their activities.