Customer Recognition Program

Join the Mews Inner Circle

This is where our most engaged, forward-thinking customers earn recognition and rewards by advocating for Mews. We saved you a seat.

Join the Inner Circle

What is Mews Inner Circle?

Have you recommended Mews to a hotelier, mentioned us on social media, or left a review? Maybe you tried a new feature in a beta test. If so, you deserve more than just a thank you.

Mews Inner Circle is an exclusive club for our most engaged and passionate customers, where your experience matters, and your advocacy is celebrated. By supporting Mews, members earn points that unlock exclusive opportunities and rewards.

How it works

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Earn points

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Climb the ranks

Progress through three membership tiers: Pink, Silver and Gold.

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Receive rewards

Gain access to PR features, consultancy time, workshops, networking and more.

How to collect points

There are so many ways to champion Mews, and every action earns you points.

Points

How to earn them

200

Knowledge exchange with other Mews customer
Beta test participation or product interview

500

Social media post featuring Mews
Reference call with a potential Mews customer
Online product review
Active participation in the Mews Community

1000

Guest speaker slot on a webinar or event

1200

Video testimonial

1500

Customer Success Story

Membership levels and exclusive rewards

Level up as you earn points. The more you contribute, the faster you unlock exclusive rewards.

Pink

1,500-5,000 points

Membership perks

Expert-led customer consultancy hour
Quarterly roundtables/workshops with Mews Team
Mews donates €50 to KLABU, supporting refugees through sport, on your behalf
Increased Referral bonus: + €500 per successful referral, ongoing

Silver

1,500-5,000 points

Membership perks

Expert-led customer consultancy hour
Quarterly roundtables/workshops with Mews Team
Mews donates €50 to KLABU, supporting refugees through sport, on your behalf
Increased Referral bonus: + €500 per successful referral, ongoing
Exclusive PR opportunities
Invites to exclusive events in your region

Gold

1,500-5,000 points

Membership perks

Expert-led customer consultancy hour
Quarterly roundtables/workshops with Mews Team
Mews donates €50 to KLABU, supporting refugees through sport, on your behalf
Increased Referral bonus: + €500 per successful referral, ongoing
Social media spotlight
One-on-one conversation with Mews CEO, Matt Welle (standout discussions may feature on Matt Talks)
Exclusive PR opportunities.
Invites to exclusive events in your region
Sponsored accommodation at Mews Unfold 2026 for the Top 20 members

Frequently Asked Questions

How do I track my points?

You’ll receive a quarterly email update with your latest score. You can also check your status in the Inner Circle Community Group.

Where do I find out about new opportunities to get involved?

New opportunities are posted regularly in the Inner Circle Community Group. Our team may also reach out with specific invitations.

Who do I contact if I have questions or suggestions about the program?

If you are already signed up for the program, you can ask any questions or share suggestions in the dedicated Mews Inner Circle Community Group. If you need any clarification before signing up, kindly reach out to your Customer Success Manager.

How do I inform you if I’ve contributed to Mews but it hasn’t been recorded?

Submit a Contribution Form in the Inner Circle Community Group, and we’ll review and update your points.

Ready to join? Let’s get you signed up.

Just a few quick questions and you’re in! After you sign up, you’ll be invited to the closed group on Mews Community to connect with members and stay up to date on all Inner Circle happenings.