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About ipartment
ipartment GmbH was founded in Cologne in 2008 and has since become Germany's leading provider of serviced apartments in the business long-stay segment. What began with just two flats in Cologne has expanded into 1,300 live design apartments, with additional contracts signed for another 1,300 units. The team is also negotiating an additional 500 units outside of Germany, across Europe.
With its concept of "First Choice. Second Home.", ipartment caters to people who prefer to feel at home on the road rather than stay in a hotel. Its signature lies in stylish interiors, the fully digital guest journey and the all-round service. By migrating to Mews, ipartment has taken a major step toward modernizing its operations and delivering an even better guest experience.
"Our goal is to further automate serviced apartments while combining personalized on-site service, offering guests the comfort of a second home. We aim to provide a smooth, easy-to-use digital guest journey from a single system, and Mews is the perfect partner because they share the same vision."
Automating payment processes
Challenge
As ipartment scaled across Germany, managing payments became increasingly unsustainable. Staff had to spend valuable time on admin, leaving less room for guest interaction.
Solution
ipartment implemented Mews Payments across their properties to automate payment workflows. Combined with Mews Terminals, Mews Payments has eliminated the need for manual payment handling and using external platforms to send payment links. This automation ensures a smooth, secure experience at every stage of the guest journey.
Result
- Staff can focus on hospitality rather than admin
"We were able to implement more and more automated processes and, due to constant development and improvement within Mews, we're excited for the years to come."
Quick scaling powered by a modern hospitality cloud
Challenge
ipartment's rapid expansion required a tech stack that could support swift onboarding and maintain consistent service quality across all locations.
Solution
With Mews, ipartment successfully enrolled and migrated 15 properties in just six weeks. The user-friendly PMS makes it easy for teams to quickly adopt the system, while integrated tools support a consistent guest experience across all locations. And while ipartment embraces digitalization, they never compromise on personal service. Mews helps them strike the perfect balance between technology and human touch, ensuring that every guest experiences both efficiency and warmth.
Result
- Scalable tech stack supporting continued growth across Germany
- Positive feedback from staff on ease of use
Reservations process transformed
Challenge
The manual quotation and reservation process slows down conversions and adds unnecessary admin for the reservations team. It also introduces friction into the guest journey.
Solution
Using an integrated quotation email in Mews, ipartment has cut the time between an inquiry and a confirmed booking. Reservation agents have also seen their administrative workload decrease dramatically. This allows the team to handle more inquiries with greater accuracy and speed, ultimately driving higher conversion rates and improving the booking experience for long-stay guests.
Result
- 50% faster between an inquiry and a confirmed booking
- A frictionless experience for both guests and staff
"Mews has proven that they can help us scale quickly and make our entire business more efficient, especially with our expansion strategy."
Looking ahead
Later this year, ipartment will implement Atomize, a Mews company. It's an AI-powered revenue management system, designed to track market signals and optimize pricing strategies in real time.
Integration spotlight
Running serviced apartments on this scale is no small feat. ipartment's solution to taming this complexity is Mews Marketplace, with its smorgasbord of hospitality's best solutions. From channel managers to housekeeping apps, they chose eight tools to take their business to the next level.
straiv
straiv offers a digital guest journey that helps ipartment streamline internal workflows, while guests enjoy a quick, easy and contactless service through their own smartphones - no app download required.
Flexkeeping
Flexkeeping is a hotel operations platform designed to help hoteliers automate and collaborate across housekeeping, maintenance and all operations teams.