2026 Hospitality Industry Outlook

AI is reshaping the guest journey. This report explores what will change for guests and hoteliers, how quickly it will happen, and what you can do today to stay ahead. Built from in-depth research and insights from eighteen industry leaders, it reveals the technologies and behaviors that will define the next era of travel.
Outlook report 2026

What’s inside?

Get forward-looking insights about how AI is reshaping the entire guest journey.

Expert analysis

Industry leaders share what the next wave of AI means for hotel performance. Get a clear view of how guest behaviour is shifting, where automation will accelerate, and which technologies will matter most in 2026.

Practical next steps

Get checklists, use case ideas and guidance on where to start, along with examples that show how to deploy AI without disrupting daily operations. It’s a roadmap designed to help you move with confidence.

Who needs to read this?

Hotel owners, operators, general managers and commercial leaders who want clarity on AI’s impact, with insights to build a future-ready business.


2026 Hospitality Industry Outlook - Key Takeaways

  • AI reshapes discovery and booking
  • The power of agentic automation
  • A new path to direct demand
  • Human impact as the differentiator