What’s in this guide?
As hospitality rapidly changes with the aid of technology, so do the metrics you need to track to properly assess your property’s performance.
Rethinking traditional metrics
Find out how three of our industry’s oldest metrics – occupancy, RevPAR and ADR – need to be reconsidered for the modern age, and what you should be tracking instead.
11 ways to measure success
Better track your successes and identify areas for improvement across your business. From guest acquisition cost to sustainability, user disengagement to staff turnover, you’ll discover new ways to think about performance.


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