Oaky is an upselling software that helps hotels boost their revenue by offering relevant upgrades & services to their guests throughout the whole guest journey. With automation, segmentation & dynamic pricing, it maximises the average spend per guest and removes manual work. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 6 years in a row and is trusted by hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group. In 2025, Oaky was acquired by Plusgrade, a global leader in ancillary revenue solutions. Together, they help hotels around the world drive more revenue and deliver elevated guest experiences.
Oaky drives additional profit and enhances the guest experience by:
Pre-stay Upselling
Using firsthand data & insights, Oaky sends targeted room upgrades & services to the right guest at the optimal time pre-arrival. It helps inform your guests about available offerings and encourages them to spend more.
Front-desk Upselling
Transform your upselling efforts at the front desk and boost ancillary revenue by 5-9 times. Your front desk agents get instant access to the information they need for more successful upsells, such as room upgrades/services availability, pricing as well as guest reservation data.
In-stay Upselling
Provide guests with ongoing access to your upselling deals through QR codes or in-stay messaging. Let them browse and book deals at their convenience and help your team handle guest requests faster.
Key features
- Cross-channel distribution
- Dynamic pricing
- Branding
- Services library
- Reporting
- Chain dashboard
- Availability management
- Gamification
- Training
“Thanks to the integration between Mews & Oaky, we don't have to handpick every upgrade and add it to a guest profile anymore. It all happens automatically now, which is so much better.”
Jelle Landman, General Manager at Grand Hotel ter Duin
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