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Enhance both revenue management and guest relationships with SHR’s CRM and RMS solutions. Our RMS delivers advanced AI-driven pricing strategies, while the CRM offers multiple guest engagement and personalization tools. Together, these solutions empower hotels to optimize revenue and foster stronger guest loyalty. Stay competitive in unpredictable markets by providing tailored experiences that delight guests and encourage their return.
Description
SHR’s Customer Relationship Management System (CRM) and Revenue Management System (RMS) both offer hoteliers powerful solutions to optimize both revenue and guest engagement. With AI-enabled forecasting, dynamic pricing, and deep guest insights—plus an optional loyalty module—our systems help your property stay ahead of market shifts while personalizing marketing and guest communications.
The RMS leverages real-time booking data and predictive analytics to dynamically adjust room prices, ensuring the most profitable strategies are applied across varying market conditions. Meanwhile, the CRM consolidates guest information, enabling hoteliers to understand preferences, anticipate needs, and deliver personalized, memorable experiences. By automating both revenue management and guest engagement activities, hotels can operate more efficiently, maximizing both profits and guest satisfaction.
Key Features
- RMS AI-Enabled Forecasting & Pricing
- RMS Strategy Builder
- RMS Fully Automated Application
Key Features
- CRM Guest Profile Management
- CRM Personalize and Automate Marketing
- CRM Loyalty Recognition Module
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