Turn every check-in of returning guests into a truly seamless, personalized experience.
MARA enriches your guest profiles with guest preferences derived from reviews and guest surveys.
Here's how it works:
- **Automatic guest profile updates:** When a guest leaves a review or survey response, MARA links it to their MEWS profile.
- **Smart Tips at check-In:** MEWS' 'Smart Tip' displays a quick summary of guest preferences the moment they arrive.
- **No more guesswork:** Instead of digging through past notes or relying on memory, our system now **automatically flags our guests preferrences at their next check-in**. Now, our front desk team gets instant, actionable insights, right when they need them.
What makes this approach special is that it's completely seamless. No extra steps for the guest. No extra work for our staff. Just smarter, more intuitive service that feels effortless.
Example note in your MEWS guest profile:
Guest preferences from past experiences:
- Guest does not like hard pillows
- Likes to use the spa area
- Likes to drink good red wine
- Places great value on cleanliness
What you can do with it:
- **Upsell guests at check-in:** Guests that have enjoyed the spa during their previous visit will be offered special treatments at arrival.
- **Better WiFi placement:** Guests who flagged **weak WiFi on a certain floor** are automatically given **a room with stronger signal** on their next visit.
- **Tailored recommendations:**A guest who previously mentioned they love** fine dining** is given restaurant recommendations at check-in.
- **Small comforts, big impact:** Guests who find your pillows too firm are **provided a softer alternative at arrival**, no request needed.
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