Turn your Mews guest data into marketing that drives direct bookings and repeat stays.
Familiar is the AI-powered hospitality CRM that connects seamlessly to Mews. Get unified guest profiles, smart segmentation, and automated campaigns - without the manual work.
What syncs from Mews:
- Guest profiles (contact details, language, nationality, preferences)
- Reservations (dates, room types, rates, booking source, status)
- Revenue and order items (spend per stay, extras, upgrades)
- Companies and travel agents
- Marketing consent and communication preferences
Data syncs in real-time via webhooks, so your guest profiles are always up to date.
What you can do with Familiar:
- Unify your guest data: Automatically merge duplicate profiles and build a complete picture of every guest---their stay history, spending patterns, and booking behavior across all channels.
- Segment your audience: Create precise guest segments based on any attribute: booking source, room category, average spend, stay frequency, corporate account, and more. Segments update automatically as data changes.
- Automate your marketing: Trigger personalized campaigns at the right moment---pre-arrival upsells, post-stay reviews, win-back offers for lapsed guests, birthday emails, and direct booking incentives for OTA guests.
Acquire, convert, and retain guests on autopilot.