Are you fed up with individual solutions and unused data volumes? You can always rely on Brandnamic's software tools. Manage all guest data centrally, segment it by target group, and use it for a variety of applications, including voucher management, guest correspondence, online campaigns, and, of course, reporting and analysis. The high degree of automation reduces the workload at your reception desk and saves valuable working time. The result? Greater efficiency, increased sales and maximum profit.
The MEWS interface offers a variety of possibilities.
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Utilise guest data effectively
We know that one of your biggest challenges is the right handling of guest data. Only with the right data is it possible to organise guest communication along the guest journey to suit your target group and thus increase your ROI (return on investment). With the Brandnamic Hospitality Apps, you can elaborate, segment and manage guest data – and make it usable. For efficient, data-based marketing. And delighted guests.
The benefits at a glance:
- Cost-efficient marketing campaigns, thanks to an overview of all key performance indicators
- Optimum budget allocation to advertising channels thanks to performance measurement
- Target group-specific marketing thanks to guest data
- Targeted and personalised email marketing
- Central management of your guest data
- Data protection-compliant advertising
The comprehensive solution with added value: If you integrate other Brandnamic tools into the Brandnamic Hospitality Apps, they will release their full potential.
The right software at all touchpoints of the guest journey
In all phases of the guest journey – from pre-stay to on-stay to post-stay – professional guest communication is what influences guest loyalty the most.
With Brandnamic's Korrespondenzmanager, you have an innovative e-marketing tool that provides you with significant support in your daily email correspondence. You can easily answer enquiries, create offers manually or automatically and take care of all multi-channel communication with your guests. Professional, efficient and in your hotel's corporate design. The automatic follow-up messages, comprehensive statistics and booking behaviour analyses as well as the Sales Pilot make it easier for you to actively sell and increase your turnover.
Email marketing is a particularly effective way to fill your beds. With the Brandnamic newsletter system, you can address your guests in a stylish and personalised way – thanks to target group segmentation. And with the digital concierge Carlito, your guests feel informed and looked after 24/7 during their stay, and you utilise the numerous opportunities for cross-selling.
In addition, the Voucher App – the success tool for vouchers and promo codes – generates immediate revenue. Your hotel website becomes an online shop for appealing vouchers with freely selectable motifs and personalised greetings, without any work for the reception team. The vouchers are managed centrally and are very easy to redeem. And with the Sales App, you can generate automated, targeted campaigns for effective booking incentives.
All Brandnamic tools here
May we introduce ourselves?
Leading Hospitality Solutions: Brandnamic is one of the leading European companies for innovative solutions in the hospitality industry. The three core competences of software, marketing and consulting form the basis for successful cooperation with renowned, often family-run hotels and up-and-coming hospitality businesses.
Our state-of-the-art software is tailored precisely to the needs of the hospitality industry. The diverse tools offer clear added value for all digital touchpoints of the guest journey.
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