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About Montestyria Mariazell
Located in Austria, Montestyria Mariazell is a luxury retreat offering 14 rooms across six chalets and two suites, along with Café Homebase & Brauhaus Mariazell. Newcomers to the hospitality industry, the team set out to rethink the guest experience by combining innovative Mews technology with local heritage. Each chalet and suite boasts private spa facilities, panoramic views and a curated local experience, making Montestyria Mariazell the ultimate destination for the modern traveler.
"Our guests expect an immersive luxury experience. We see Mews as the perfect partner in this process, as their commitment to innovation aligns with our drive to push the boundaries of hospitality."
Redefining the luxury mountain escape
Challenge
Mariazell, known for its pilgrimage traditions, lacked a true luxury retreat for modern travelers. With a fresh perspective and no prior hospitality experience, the team at Montestyria Mariazell set out to redefine high-end stays with a tech-driven guest experience.
Solution
Mews empowered them to combine innovation with authenticity. With their new PMS as the backbone of operations, the Montestyria Mariazell team seamlessly manages every aspect of the guest experience. The intuitive Mews dashboard offers a clear overview of daily tasks, allowing their small team to prioritize personalized service over admin. This new-found efficiency is the key to ensuring an exceptional experience for luxury guests. With Mews Marketplace integrations supporting everything from revenue management to housekeeping coordination, every stay runs smoothly.
Result
- Maximum efficiency: a high-end property managed by just five employees
- Guests often cite personalized service and unique experiences as standout factors
"Mews allows us to operate at a level far beyond what's typical for a small hotel. We get to focus on luxury hospitality instead of drowning in paperwork."
Where human touch meets digital innovation
Challenge
Traditional check-ins, outdated service models, and rigid hospitality norms no longer cut it for modern travelers. The team envisioned a smoother, more digital guest journey.
Solution
Mews powers a fully digital, automated experience at Montestyria Mariazell. From online check-in and digital keys to secure transactions through Mews Payments, technology enhances - rather than replaces - the human touch. Guest preferences are easily stored and acted upon. Meanwhile, upsell options like e-car charging stations, e-bikes and late check-outs are integrated into the booking and check-in process, effortlessly boosting revenue.
Result
- €50 average value added per reservation
- 46% online check-in rate
- 15% of guests buy upsells during check-in
"We're proving that luxury and technology can go hand in hand. Every guest leaves with a story worth telling, not just a stay."
From newcomers to industry disruptors
Challenge
The team didn't just want to build a boutique hotel; they aimed to reshape Mariazell's reputation as a luxury destination and elevate the region's tourism appeal.
Solution
Their innovative approach, powered by Mews, earned them recognition from leading travel publications. As the only Michelin Key hotel in the Styria region, Montestyria Mariazell has sparked a ripple effect. Their impact goes beyond tourism: luxury retailers and Michelin-starred restaurants have seen significant revenue increases directly linked to their guests. The influx of high-net-worth travelers has invigorated local businesses, contributing to a more dynamic and sustainable economy in Mariazell.
Result
- 191 Google reviews in just two years, all five-star ratings
- Regional economic impact, with increased revenue for local businesses
"Our bold vision, seamlessly executed by Mews, has turned a once overlooked location into a top choice for discerning travelers."
Looking ahead
The hotel has recently acquired a 500-year-old historic brewery and restaurant, carefully revitalizing them into Café Homebase & Brauhaus Mariazell. This new addition marks a significant milestone in Montestyria Mariazell's expanding portfolio, blending heritage with modernity.
Integration spotlight
TrustYou
TrustYou is a reputation management tool that lets the Montestyria Mariazell team gather and analyze guest feedback throughout their journey, from booking through to onsite experience and post-stay. All guest reviews and surveys can be managed in one platform, while also influencing booking decisions on 100+ travel sites like Google and Kayak.
VoucherCart
Through VoucherCart, Montestyria Mariazell can easily create, promote, and sell their products and services as vouchers across their website, social media and email channels. The entire process is automated, with vouchers seamlessly redeemable directly in Mews.