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About Kronen Hotels
Kronen Hotels is a privately held Norwegian group based in Sandnes that operates five properties, including historical, self-service and business hotels. Alongside two restaurants, a catering operation and facility management services, Kronen Hotels cultivated a strong local brand presence. This unique approach attracts leisure guests and business travelers from small and medium enterprises.
Atomize turned out to be exactly the system we needed. It automatically collects and analyzes live internal and market data 24/7 for the next 365 days. This saves us about ten hours a week per hotel, which comes to fifty hours per week in total.
Automated revenue management
Challenge
Manual tracking and pricing strategies were time-consuming, limiting flexibility.
Solution
Atomize simplifies data collection, analyzes market trends and delivers real-time rate recommendations, reducing manual tasks and enabling staff to focus on exceptional guest experiences.
Result
- 35% higher RevPAR
- 20% higher ADR
- 50 hours saved weekly across the group
“We were locked into an old digital infrastructure. It was costly, inefficient and rigid. We couldn’t tailor it to our needs and knew change was necessary. The goal was to lower our costs and create smoother processes. And that’s exactly what we did.”
Cutting the cord
Challenge
Legacy systems were costly, inefficient and unable to adapt to the needs of the group.
Solution
Partnering with Innovation Norway, the national development bank, Kronen Hotels rebuilt their infrastructure. They adopted Mews and built a flexible, open-API platform to support modern operations and simplify integration. Atomize, a Mews Company, was added as the next step of that journey.
Result
- Streamlined processes reduce costs and improve efficiency
- Staff trained during the pandemic returned fully prepared as demand surged
“We often asked ourselves: can we really charge this rate? In most cases we decided to trust the system and were rewarded for it. But we’re also aware that it’s up to us to deliver the quality of service that warrants this price. That’s why we keep focusing on improving the guest experience.”