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About Hotel de La Couronne
Located in the heart of Morges near Lake Geneva, Hotel de La Couronne is a historic boutique hotel blending classical architecture with modern comfort. When the Blatter family took over the property in 2023, they began transforming it from a standard three-star business hotel into a boutique destination through renovations, rebranding and adoption of new technology.
Modernizing revenue management
Challenge
Hotel de La Couronne needed to streamline time-intensive manual revenue processes and adopt a system capable of automating pricing to improve operational efficiency.
Solution
La Couronne implemented Atomize to automate dynamic pricing and synchronize it with Mews. This integration enables real-time rate adjustments, freeing up staff to focus on excellent service while ensuring optimal pricing.
Results
- 5% ADR growth, from 163 CHF to 170 CHF
- 11% RevPAR increase, from 75 CHF to 80 CHF
- 12% rise in occupancy
Seamless integration with Mews
A two-way integration between Atomize and Mews ensures smooth operations, real-time data updates and strategic decision-making support. This robust combination enhances efficiency and reduces errors, paving the way for scalable growth.
With continued renovations and potential expansion plans, the Blatter family envisions Mews and Atomize as key partners in their journey, ensuring La Couronne remains a model of boutique hospitality innovation.
“Marco Kleiner from Atomize was fantastic. He held our hand through the whole process of implementing Atomize and already six weeks after deploying Atomize, we saw a noticeable improvement in our revenue.”