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About Go Hotel Group
Go Hotel Group’s four hotels are all located in Copenhagen, Denmark. They’re modern, efficient, and competitively priced, ideal for those traveling on a budget thanks to their locations in the city center and airport. They operate sustainably (they’re a Green Key hotel), provide affordable meeting packages, and embrace technology to make their guest journey fast and efficient.
“Mews has been one of the driving forces for improving on almost all of our KPIs in the time we’ve been with them. Their software helps our teams provide better service for our guests.”
A high converting booking engine
Challenge
Guests need a simple and easy route through which to book direct with the hotel group, thereby cutting commissions paid to channel managers.
Solution
Go Hotel Group uses Mews Booking Engine, which leads guests through a seamless user journey and makes it easy to make a reservation. The group are also able to upsell items like late check-out and breakfasts, boosting overall RevPAG.
Result
• 13% booking engine conversion for Go Hotel Copenhagen (3.3% is the industry average)
• 11% booking engine conversion for Go Hotel City
• 4% higher ADR in bookings made through Mews Booking Engine compared to channel managers
Flexible payments across the guest journey
Challenge
Go Hotel Group wanted a payments solution that would give guests the flexibility to use a variety of payment options while ensuring the highest levels of security.
Solution
Mews Payments empowers guests to make secure, flexible payments at multiple stages across their journey. Automation means that the Go Hotel Group team can spend more time engaging with guests rather than asking for card details, and the hotels are also able to accept alternative payment methods such as Apple Pay and Google Pay, increasing the chances of a successful booking and immediate payment.
Result
• 100% automated payments with Mews Payments
• 0.04% of all transactions are chargebacks (0.5% is the industry average)
• 88% success rate for payment requests
“Payments just aren’t a pain point for us anymore. With Mews Payments we can easily charge guests at multiple stages of their stay, and we’re saving lots of time through automation.”
Integration spotlight
The number of integrations varies per property, with some hotels connected to up to 17 integrations via Mews Marketplace.
Oaky
Oaky is an upselling platform that helps to generate additional revenue through upselling and cross-selling at multiple points throughout the guest journey. This integration means that whenever a guest purchases a room upgrade or other services, they’re pushed into Mews automatically. Hyper-personalization across multi-channel guest comms leads to a typical ROI of 13x.
Booking.com
This integration allows Go Hotel Group to receive Booking.com reservations and manage inventory directly in Mews. The connection automatically reports invalid payment cards and allows them to manage rates and restrictions easily. As a bonus, when you onboard a new property, all future Booking.com reservations will be downloaded automatically.
Looking ahead
The team at Go Hotel Group are hoping to automate even more of the guest journey in the coming months while connecting more in-house tools to create an equally seamless experience for their staff. They’re also ambitious when it comes to improving their occupancy; although they already have over 70% occupancy in the first three months of 2022, the team are confident they can raise this number even higher.
