About EMA House
EMA House offers 23 modern hotel suites in the heart of Zurich and 70 serviced apartments across five convenient city locations. They combine first-class service with tranquil privacy, offering a smart alternative to traditional hotels tailored to individual needs.
Understanding the need for change
Challenge
EMA House aimed to upgrade its software to streamline operations and cut costs so that they could concentrate on delivering outstanding guest experiences.
Solution
The first step was to upgrade the PMS, as the previous system didn’t connect to their channel manager and left the front office with manual tasks. With Mews in place and seamlessly integrated, Jonathan turned his attention to revenue maximization with Atomize, a Mews company.
Result
- 78% higher RevPAR in year to year
- 80% occupancy (compared to 50% area average)
- 19% increase in ADR in year to year
“I’m happy we decided to use Atomize as our revenue management system. Without it, we would have missed many opportunities to maximize our rates and generate much-needed revenue.”
The value of forward-looking data
Challenge
In the past, Jonathan and his team used historical data and competitor insights to predict future business and set their prices. They knew they needed to shift our focus from studying past trends to looking into the future to detect new demand patterns.
Solution
Switching to Atomize had the biggest positive impact on how EMA House approaches pricing. Since the RMS continuously evaluates live forward-facing information about the market and emerging demand, it provides optimized rate suggestions without requiring endless manual research.
Result
Receiving new rate suggestions whenever the market shifts has given the team at EMA House Zurich a competitive advantage. They now spend less time the competition, trying to understand and react to their strategies.
“When we started using Atomize, I expected our performance to get better, but I was still blown away by the RevPAR increase we saw. What’s best is that we can achieve these amazing results in minimal amounts of time. And if I want to take more time, dive deeper into the data and refine our overall strategy, that’s possible as well.”